Although most community financial institutions may not think of reward checking as their first (or best) weapon in the battle for deposits, it probably should be. In part two, Kasasa CCO Greg Wempe unpacks what makes reward checking such a useful tool and how community banks and credit unions can use it to hedge against a volatile market.
Community banks and credit unions are looking for ways to grow their deposits despite the uncertain economic outlook. The conventional approach to deposit growth may still fall short of the true competitive threats. Bank and credit union leadership have options, but they need to start with rethinking how they assess the competition. Kasasa CCO Greg Wempe lays out his recommendations.
Every marketer and CEO wants to know whether their marketing ROI is positive or not. That requires diving into the wild world of attribution and traceability. Kasasa's VP of B2C Marketing, CW Warwick talks about working with community financial institutions to provide the cutting edge technology and data analysis they need.
Megabanks and neo-banks are hungry for every account holder they can lay their hands on. As an executive strategist Jessica Webb is one of the people that Kasasa sends in to help community banks and credit unions identify their goals and map out a strategy for making it happen.