January 3, 2020
The importance of a national brand remains a controversial topic, especially for community banks and credit unions. You might be shooting yourself in the foot to carry the same brand of product as a nearby institution, or you might be piggy-backing on momentum you couldn’t build otherwise. Craig Raughton, a Senior Vice President with Kasasa helps unpack the issue, based on a real-world case study in greater Nashville area. If you ever heard the term “coopetition” and wondered what it really means, this is the episode for you.
Resources:
The Kasasa Exchange
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Craig’s book recommendations:
- Love is the Killer App
- Radical Candor
December 23, 2019
Strategic planning is in the air and today we’re taking a hard look at the recommendations we made for 2019. Our guest is Josh Bailey, an executive strategist with Kasasa. He is keenly aware of the issues that weigh on the minds of community bank and credit union leaders. Grab your headphones or a speaker and walk down memory lane with us. 2019 had some big changes in it, and a number of things that only grew in importance.
Resources:
The Kasasa Exchange
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December 20, 2019
When you treat data as a resource, it pays to think about how you manage it and what you can do with it in the future. Kasasa’s Chief Technology Officer Pradeep Ittycheria joins us to discuss some key ways that community financial institutions can leverage data more effectively and partner with vendors who open up new possibilities.
Resources:
The Kasasa Exchange
Follow Kasasa on Twitter
November 26, 2019
Amy Gililland-Acosta is Kasasa’s Chief Financial Officer and in addition to her passion for numbers, she is an expert at untangling complex back-office systems and creating order from chaos (she also does an amazing Vanilla Ice impression, but shh, you didn’t hear that from me — nor is it featured in this episode). If you’ve ever felt despair when embarking on a new systems integration, or simply trying to generate a comprehensive report, have no fear, this episode is for you!
Resources:
The Kasasa Exchange
Follow Kasasa on Twitter
October 9, 2019
Two of Kasasa’s Retail Experience Managers give us a peek behind the curtain on three actual Mystery Shop phone calls with community financial institutions. They analyze what’s working, what’s not, and what you can do to help your front-line staff offer a first-class experience to prospects and account holders alike. Before you click “play” on the podcast, we suggest you start with the YouTube link below (it’s a clip from NBC’s The Office).
Excerpt from S5:E7 - NBC's The Office: https://www.youtube.com/watch?v=1QQBB3cwNM0
Resources:
The Kasasa Exchange
Follow Kasasa on Twitter
September 25, 2019
In part two of our discussion with Kasasa’s Chief Innovation Officer John Waupsh, we examine a fundamental perspective shift that community financial institutions face as well as some specific areas where consumer expectations just aren’t being met. Now is the time to take stock of your data operation and make changes.
Resources:
The Kasasa Exchange
Digital Banking Report
Follow Kasasa on Twitter
Follow John on Twitter
September 18, 2019
Kasasa’s Chief Innovation Officer John Waupsh sets out a clear pathway to success for community financial institutions: one that is paved with consumer data. In this two part episode we cover look at how data management is changing the competitive landscape and the practical day-to-day operations of banks and credit unions.
Resources:
The Kasasa Exchange
Follow Kasasa on Twitter
Follow John on Twitter
July 15, 2019
Although most community financial institutions may not think of reward checking as their first (or best) weapon in the battle for deposits, it probably should be. In part two, Kasasa CCO Greg Wempe unpacks what makes reward checking such a useful tool and how community banks and credit unions can use it to hedge against a volatile market.
July 15, 2019
Community banks and credit unions are looking for ways to grow their deposits despite the uncertain economic outlook. The conventional approach to deposit growth may still fall short of the true competitive threats. Bank and credit union leadership have options, but they need to start with rethinking how they assess the competition. Kasasa CCO Greg Wempe lays out his recommendations.
July 10, 2019
Every marketer and CEO wants to know whether their marketing ROI is positive or not. That requires diving into the wild world of attribution and traceability. Kasasa's VP of B2C Marketing, CW Warwick talks about working with community financial institutions to provide the cutting edge technology and data analysis they need.
