Thinking Outside The Vault

The case for coopetition with Craig Raughton

January 3, 2020

The importance of a national brand remains a controversial topic, especially for community banks and credit unions. You might be shooting yourself in the foot to carry the same brand of product as a nearby institution, or you might be piggy-backing on momentum you couldn’t build otherwise. Craig Raughton, a Senior Vice President with Kasasa helps unpack the issue, based on a real-world case study in greater Nashville area. If you ever heard the term “coopetition” and wondered what it really means, this is the episode for you.



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Craig’s book recommendations:

  1. Love is the Killer App 
  2. Radical Candor

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