Lots of financial institutions are sweating their loan-to-deposit ratios right now. Everybody is trying to re-balance their balance sheets in 2021. There are no two ways about it, competition for loans will be fierce in the coming year and the challenges are plentiful. In this episode, Greg Schultz, a Director of Product Management at Kasasa and our resident expert on the world of lending, makes predictions about the coming year and what he thinks the winning strategies will be.
If you’re frustrated with your institution’s website, there’s hope! In this episode, we talk with two of Kasasa’s experts on digital user experience and website strategy, Gabe Trevino and Anthony Rezendes. COVID-19 has pushed many users into digital channels, particularly the older, more tech-averse demographics. Now that they’ve discovered how convenient and secure it is, they’re never going back. That means the user experience for your website is more important than it’s ever been. Listen to discover the steps you can take right now to get started.
Most people value veterans' service and sacrifice in the armed forces, but it’s far easier to miss the value that veterans bring when they return to civilian life. They represent some of the most dedicated, disciplined, creative employees you could hope to see. If your community financial institution is facing a talent shortage, then recruiting more veterans is a powerful way to strengthen your team's culture and effectiveness.
In this episode, I talk with Kasasa’s Chief of Staff Joseph Cabrera about honoring veterans and the lessons of leadership and culture that he learned while serving in the Army.
Resources for hiring veterans:
This pandemic and the economic aftermath can be overwhelming. But to succeed, we have to embrace business as unusual. Nothing about what we’re experiencing right now is normal, and very little of it feels comfortable, but buried in that challenge is an amazing opportunity to show up for your community and your account holders. All these new challenges can be distractions, or we can use them to help us focus on what really matters.
In this episode, we talk with Kasasa’s Chief Operations Officer Vennesa Van Ameyde about what she learned from steering Kasasa through COVID-19 and how you can leverage those lessons to prepare your financial institution for whatever comes next.
In this episode we talk about the true lending rule, coronavirus rollbacks, Reg D, Appendix Q, and James McGuire’s not-so-secret-anymore passion in life. Stick around for the FAQ segment where we answer your burning compliance questions, including why that promotion with your local sports team could land you in hot water. If you care about staying on top of changes in the world of compliance — without falling asleep — this is the podcast episode for you.
Think complexity equals security? It’s time to turn that paradigm on its head. Your best defense against cyber criminals are security measures that add to a frictionless user experience by remaining all but invisible — not one that makes things more complicated. But achieving that type of security is easier said than done. In our wide-ranging chat with Kasasa’s Chief Information Security Officer, Hung Lee, we explore the idea of transparent security, as well as new threats in the age of coronavirus, social media hacking, vendor relationships, and more.
Note: “FI” is an internal acronym we use for “financial institution.”
Naked Security blog: https://nakedsecurity.sophos.com/
Even though the marketing world has been turned on its head by the global pandemic there is still a window of opportunity in 2020 that you don’t want to miss. Kasasa’s Director of Digital Marketing Star Exton-Raymor and Alyson Daniel, a Senior Marketing Manager with Kasasa join our show to discuss how community banks and credit unions can still attract new account holders and position their brands for growth, despite the tough economic conditions. Whether or not you work with Kasasa, there’s a lot of great insight on how to pivot your marketing strategy for the remainder of 2020.
Full disclosure: this episode focuses on a free service (campaign creation) that Kasasa provides to our clients. We work hard to keep the content of the podcast value-based, and in this case we felt like the tie-in between the marketing challenge that community financial institutions face and the service we provide was too close to separate effectively. Regardless of who you use to get your marketing out, there's some great advice in here on why you should start implementing a seasonal strategy now.
Launching a new product in the fintech space is a massive undertaking, especially in the ultra-competitive lending space. When Kasasa's Director of Product Management, Greg Schultz and Chris Cohen Executive Vice President of Product were launching the Kasasa Loan it was based on the hunch that borrowers wanted and needed a product they had never seen. In reality, the Kasasa Loan has performed in ways that we barely hoped for, especially in the midst of the coronavirus pandemic. It's changing the entire experience of borrowing money and paying it back — helping consumers reduce debt faster and lowering risk of default for institutions.
New non-interest income (NII) products often hold the promise of stable, consumer friendly revenue for community financial institutions, but the reality is complex. It can be difficult and time consuming to discover which products your account holders want and which partners can help you offer them (or if you have the resources to build it in-house). Our guest for this episode is Kasasa’s Director of Brand Management Julie Roughton, who is our resident expert on the value-added product landscape and what you need to know before you wade into it for yourself. In fact, we’re releasing this episode in conjunction with the release of our new online marketplace and referral program called Kasasa Care.
Learn all about Kasasa Care.
There’s a pandemic outside, and it’s pushing community financial institutions to re-examine their operations and pivot to meet account holders where they are: at home. Unfortunately, this turn of events has also caused some people to assume that just because people can’t visit the branch, they don’t want to open a new account. The opposite is true, and our guest, Kasasa Chief Marketing Officer Keith Brannan is here to unpack some surprising marketing metrics and counterintuitive strategies that you don’t want to miss.
Here’s an article from Nielsen that talks about some of the consumer behavior changes that we’re seeing.
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